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CDP Accredited

digital marketing 


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 Courses 

SEO for Business £25 +VAT

Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages. 

The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot. 





Course                                

Module            

Module Name                                          

Pass % Required 

SEO for Business 

Introduction to SEO 

70 

SEO for Business 

Link Building 

70 

SEO for Business 

On-Site SEO 

70 

SEO for Business 

Social Media as part of SEO 

70 

SEO for Business 

Local Search 

70 

SEO for Business 

Pay Per Click (PPC) 

70



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Duration: 80 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions). 


Social Media for Business £149 +VAT

The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites. 

The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels 

This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to 

enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists. 



 

Course                                                         

Module               

Module Name                                                                

Pass % Required 

Social Media for Business 

Introduction 

70 

Social Media for Business 

What is Social Media? 

70 

Social Media for Business 

Introduction to POST Methodology 

70 

Social Media for Business 

Websites and Microsites 

70 

Social Media for Business 

Facebook 

70 

Social Media for Business 

LinkedIn 

70 

Social Media for Business 

Twitter 

70 

Social Media for Business 

Blogging 

70 

Social Media for Business 

Video 

70 

Social Media for Business 

10 

Bringing it all Together 

70 

Social Media for Business 

11 

Is Social Media Worth It? 

70



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Duration: 100 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions). 


Facebook for Business £90+VAT

Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. In the ‘Social Media for Business’ course you’ll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you. 

Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business. Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it’s being recommended by a friend. So if you know that a trusted friend likes a particular brand, you’re much more likely to engage with that brand. 

Facebook is essentially a platform designed to facilitate social interaction between people with whom you’ve already established some mutual recognition. 



Course                                

Module       

Module Name 

Pass % Required 

Facebook for Business        

An Introduction to Facebook                                          

75 

Facebook for Business        

2                     

Setting up a Facebook Brand Page                               

75 

Facebook for Business 

Administrating your Facebook Brand Page 

75 

Facebook for Business 

Adding Content to your Brand Page 

75 

Facebook for Business 

Custom Applications 

75 

Facebook for Business 

Getting People to your Brand Page 

75 

Facebook for Business 

Facebook Advertising 

75 

Facebook for Business 

Getting Website Traffic from Facebook 

75



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Duration: 80 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions). 


LinkedIn for Business £90 +VAT

Linkedin is a very well established and respected social network with over 259 million users in more than 200 countries. It’s known as “Facebook in a Suit” or the most professional level of Social networking for businesses. 

Linkedin is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch, making such contact much more effective. 

It’s a social network for professional people. Normally a person would create a Linkedin profile that would include career details and would update their information periodically as to their current appointment. It would often include a personal statement, personal web address and possibly testimonials from employers and members of staff. If the person has particular interests both professionally and personally they may subscribe to one or more interest groups to receive updates and discussion opportunities. 



 

Course                                           

Module           

Module Name                                                                        

Pass % Required 

LinkedIn for Business 

Introduction to LinkedIn 

70 

LinkedIn for Business 

Company Policies Relating to LinkedIn 

70 

LinkedIn for Business 

How LinkedIn Works 

70 

LinkedIn for Business 

Setting up your LinkedIn Profile 

70



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Duration: 45 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions). 


What Our Customers Say

Simple solution to get my staff trained.  Easy to use and really liked that fact it was a presenter going through the course.  

Richard Goldby, St Johns College School

Tried the free trial first and was impressed. A+.  

Maria Lee, Ely

Simple fast and I qualified in less than 2 hours.  Recommend.

James Wilburton, Cambridge 

Contact us

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01223 322022

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